Keyword research is cool.
It allows you to gaze directly into people’s minds.
Being able to take a look at the words and phrases people use when looking for things online is invaluable. Rather than listening to people say what they think they might do, you get to observe what they actually did. And when aggregated, you get a nice view of the words people most often use when thinking about and searching for a certain topic.
Once armed with keyword intelligence that’s relevant to your niche, you have the unique ability to create highly-relevant content that aids your site visitors and enhances your credibility. You’re speaking the language of the audience after all, and satisfying their needs.
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在道德层面上评判SEO是很难的，在某种意义上看，这就象讨论政治或宗教问题，它们都存在多面性，不同的人有着相距甚远的观点，具体的实施目标与实现手段也各不相同。尽管大部分搜索引擎优化 (SEO : Search Engine Optimization)从业人员在操作中恪守一定的规范，以相对安全的方式进行SEO，但不可否认，同样也有相当部分SEO从业人员为达到目标而不择手段，对他们而言，要想成功，便应能根据需要随意调整道德底线。当然，本文无意对此做出道德评判，而只是作出清晰的声明。
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The discussion of any SEO Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Too many SEO practitioners claim a bias towards surfers, or the search engines, or their clients (all are appropriate in the correct balance), and it is common for the “whatever it takes” excuse to bend some of these ethics to fit their needs. This page does not pass judgment, it simply states the obvious.
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